Liberalization of telco and energy sectors incentivized traditional telco and energy companies to look for new revenue sources beyond their traditional business scope. Telco companies have started to sell energy, gas and heat while energy companies often offer telco services.
Across industries the digitalization changes the way how real world is represented in company data structures. Product or channel orientation is being replaced by customer centricity:
What does your company bring to the world? Companies and their CEOs often have clear visions of “what” they do: they know their products – names, features and functional benefits. However, they have more limited and inexplicit expressions of “why” they do what they do in today’s world.