To succeed on the omnichannel path, there are 5 key components that need to be tackled in their integrity – in this executive briefing series, we share key insight into how to achieve this.
Step-by-step we will reveal how to:
Define your omnichannel strategy
Design and differentiate omnichannel (OC) customer journeys
Revamp main processes
Build the required OC technology platforms
Design an incentive scheme to encourage cross-channel collaboration
You can follow our approach on this site.
To embark on the omnichannel journey, define the key goal and marry this with a target picture and role for each channel.