Product Juggernauts

How Companies Mobilise to Generate a Stream of Market Winners

Product Juggernauts
Preview

According to the authors, how fast and how often a company can develop new products can determine whether or not it survives. Nayak and Deschamps integrate activities in R&D, strategy, product development, and marketing to form a comprehensive view of the product creation process that leads to value creation for three stakeholder groups--employees, customers, and owners. They first identify seven "core competencies" of a world-class product creation process: understanding customers, developing a product strategy and portfolio, using a disciplined development process, incorporating concepts of program management, encouraging effective teamwork, marshalling resources, and facilitating the process. The book concludes by showing managers how to mobilize for large-scale and continuous organizational change and improvement.

Table of content

1 INTRODUCTION

  • RETHINKING: A Look at the High Performance Business Model
  • PRODUCT JUGGERNAUTS: Beyond the Cost/Quality Tradeoff

2 CORE COMPETENCIES

  • FOMENTING A CUSTOMER OBSESSION: Winning through Products - The Rubbermaid Formula
  • DEVISING A BLOD GAME PLAN: Canon's Copier Breakthrough
  • IMPLEMENTING A WORLD-CLASS PROCESS: From R&D to Product - The Toshiba Way
  • EMPOWERING PROGRAM MANAGERS: Fathering a New Sports Car at Honda
  • FORGING COMMITTED TEAMS: A Team at Work at Ford
  • MARSHALING THE RESSOURCES: Line Up People, Facilities, Information, and Suppliers
  • SPEEDING UP PRODUCT CREATION: Developing a New Philips Television in Half the Time

3 MAKING IT WORK IN YOUR COMPANY

  • REALIGING THE ORGANIZATION: Managing through Processes
  • MOBILIZING FOR CONTINUOUS IMPROVEMENT: Creating the High Performance Business

Authors

Jean-Philippe Deschamps, P.Ranganath Nayak