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Breakthrough levers to embark on digital marketing

How companies should transform themselves to attract and engage customers with real, omnichannel journeys

Marketing & sales

“E-lectric” customers

Understanding customers’ online engagement with their power and gas utilities: The case of Spain

Marketing & sales

How to unlock the hidden value of the customer?

Capturing maximum customer spending through dynamic pricing and bundling

Automotive Marketing & sales

“Back to the Core, Focus on Customers”

Marketing & sales

Developing a customer experience

Excellent customer experience need not be elusive

Marketing & sales, Technology & innovation management

After Sales: Customer Orientation Unsatisfying

Automotive OEMs and their dealer organizations neglect the process stability in after sales. Performance transparency and motivation need to be increased.

Automotive Marketing & sales

Fit for Customer Interaction

How do automotive manufacturers with multi-level sales structures align their interaction center organizations with increasingly demanding customer and product requirements?

Automotive Marketing & sales

Battle for Sales in the Premium Segment

Six Key Levers Impacting Current Automotive Sales Models

Automotive Marketing & sales

Automotive Customer Experience

Achieving Next Level Customer Service by Managing Customer Experiences Across All Touchpoints

Automotive Marketing & sales

Spinning the Wheel Online

Online Transformation in the Automobile Industry

Automotive Marketing & sales